Ethel Lannisto Why the Diamond Industry Keeps Ignoring the Signs: A Recipe for Disaster
Understanding the Challenges in the Diamond Industry The diamond industry is at a crucial juncture, facing significant challenges that directly impact not only the market but also the choices that…
Unlocking the Secrets to Diamond Brand Power: Your Guide to Jewelry Branding Success
Introduction In the competitive landscape of jewelry, particularly diamond engagement rings, understanding the concept of diamond brand power is essential. This power influences purchasing decisions and shapes consumer preferences. A…
China: Not Only the Present but Also the Future of Diamonds
The diamond industry has undergone significant transformations over recent decades, with China emerging as a key player in the global market. Traditionally dominated by Western countries, the diamond trade is…
Why I Think Diamonds Should Not Be Limited to Jewelry
Diamonds are cherished for their brilliance, durability, and rarity. However, their potential extends far beyond jewelry. As the interest in diamonds as an investment continues to grow, there are compelling…