THE VIRTUE OF REAL IS RARE
Ethel Lannisto Understanding the Value of Diamonds Diamonds have long captivated the imagination and desires of people around the globe. But what exactly makes diamonds not just valuable, but a significant part…
February 2025
Rough Diamond Trends Continue to Cloud the Industry’s Future
Rough diamonds, often considered the starting point in the journey of diamonds, are unrefined gemstones retrieved from mines around the world. These raw stones undergo meticulous cutting, polishing, and shaping…
Why Diamonds Are Valuable and Costly
In the realm of fine jewelry, diamonds have long held a prestigious position, often symbolizing love, commitment, and luxury. Their allure goes beyond mere aesthetics; diamonds are distinguished by their…
Marketing: The Case for Rarity
Diamonds have long been regarded as symbols of love and commitment, especially when it comes to engagement rings. The question of why diamonds are valuable and costly emerges from this…
Crystal Clear: The 5th C in Diamond Prices
Introduction In the world of diamond engagement rings, understanding the intricacies of pricing can be a daunting task. With concepts like clarity, cut, color, and carat weight, it is crucial…
Banks Keep Walking Away and We Must Learn the Lesson
The diamond industry has recently faced financial upheaval, revealing a precarious situation that many may not be aware of. Major banks and financial institutions are scaling back their support for…
The Diamond Banking Dilemma: Unequal Access and Hidden Risks
Diamond banking plays a crucial role in the sustained growth and viability of the diamond industry. Banks provide essential financing for various aspects of the industry, from exploration to store…
Why the Diamond Industry is Facing a Perfect Storm: Low Demand Meets High Supply
The diamond industry is currently at a crossroads defined by low consumer demand and high rough supply. This article explores the factors influencing these market dynamics and provides insights into…
It’s Time for a Diamond Revolution: Why Lab-Grown Diamonds Need Regulation and a New Name
Summary IntroductionThe conversation surrounding diamonds has taken an intriguing turn in recent years, with lab-grown diamonds, also known as synthetic or cultured diamonds, emerging as a significant player in the…
IT’S A CHANGING WORLD, AND WE MUST ADJUST
The diamond industry, like many others, is navigating through a rapidly evolving landscape dictated by global change. As we delve into this realm, we must recognize the significant transformation underway.…